How to Start a Jewelry Business

Starting your own jewelry business can be an intimidating but also incredibly rewarding experience. Whether you’re interested in making your own pieces, producing your designs with a manufacturer, or selling pre-made products, a jewelry business can be a great way to bring in some extra cash or even a full-time income. Although the jewelry market may appear crowded, you can set yourself for success by creating a strong business plan, identifying and targeting a specific audience, and cultivating a unique brand for your product.

[Edit]Steps
[Edit]Setting up a Plan and Legal Foundation
Create a business plan as a roadmap. A business plan is a comprehensive document that outlines what your business is and where it is going. It should also include an actionable, time-based plan for reaching those goals. To start, you can search online for templates and examples of small business plans, especially for jewelry businesses. Then, for your own business, write down your:[1]
Vision and mission: what you want to achieve with your business.
Products and activities: the kind of jewelry you will sell and any other activities you will participate in (such as teaching or bespoke commissions).
Customers: types of people you hope will buy your jewelry.
Customer Service: how you will reach and interact with your potential customers (such as email, social media, or a physical storefront).
Suppliers and Resources: everywhere you will get your supplies, including labor.
Income Sources: how your business will bring in money (jewelry sales, workshops, or commissions, for example).
Pricing and Cost Structure: how you will determine prices for your jewelry and what types of payment you will accept.
Brand and Visuals: key elements of your brand and how you will represent yourself visually in marketing materials and online.
Marketing: how you will get the word out about your business.
Team: everyone involved in the business and what their roles will be.
Choose a name for your business. The name of your jewelry business may be the first thing your potential customers hear, so make sure it is unique and memorable. Consider choosing a name that relates to common industry terms so your potential customers know what you’re selling: the names of materials you work with frequently (“gold” or “beads”), your method of production (“crafts” or “creations” for handmade pieces), or your style (“boho designs” or “minimalist”). If you plan to make a very specific type of jewelry, feel free to be more specific with your name (“The Pendant Boutique” or “Crochet Bracelet Creations,” for example).
To ensure your business name is not already taken by others, run a quick search to see if the website name is still available. You can also check with the Patent and Trademark Office, your local government, or an attorney, who can conduct a name search for you.[2]
Many successful designers incorporate their own names into the titles of their jewelry businesses.
Register your business with a government agency. Different countries and U.S. states have different regulations, but many will require that you register your business to achieve legitimate legal status. Since procedures vary from location to location, it’s best to start by contacting your city’s Chamber of Commerce or Small Business Development Center. They can help guide you through the steps to legally register your business.[3]
When registering your business, be sure to clarify what records you’ll be required to keep going forward. You don’t want to be stuck with the wrong data when it comes time to file your taxes.[4]
Build a basic financial model. Estimate all your costs and compare them to your expected sales to determine if your business is realistic. Make sure to include overhead costs like equipment, utilities, marketing, and labor, as well as the cost of supplies. If you overall costs are greater than your expected sales, think about how you can change your business plan to create a more sustainable venture. Consider ways to reduce your expenses as well as methods for increasing your income.[5]
For example, if you want to use high-priced gemstones in your work, you’ll need to sell your pieces for a higher cost in order to make a profit. This may determine the types of customers you’ll need to target.[Edit]Creating Your Product
Make your own pieces if you enjoy hand-crafting jewelry. Making jewelry by hand can help you create unique, personalized products. Depending on your talents and interest, there are many ways to make your own pieces including beading, metalwork, fabric or string arts, and gemstone setting. If you already enjoy jewelry making, making your own products can also be a great way to translate a hobby into a profitable business venture. If you’re new to jewelry making, consider starting with free online classes to pick up some basic skills.[6]
Whether you’re an experienced crafter or entirely new to jewelry-making, you can refine your skills through YouTube tutorials, instructional books, and websites. You can also search online to see what in-person courses may be available in your area at local schools and craft stores. [7]
Produce jewelry through a manufacturer if you prefer to focus on design. If you have an idea for the product but don’t want to make each piece yourself, you can hire a manufacturer to produce your jewelry. Start with accurate sketches or 3D renderings of your design, then hire an assembly team or third-party manufacturer to create the actual pieces. Most manufacturers can ship directly to your customers.[8]
To produce your designs, you can choose to use a simple pencil and sketch pad or invest in design software like Photoshop, Illustrator, GIMP, Pixlr, Inkscape or DrawPlus. Especially if you’re working with fine jewelry, you might consider jewelry-specific design software like JewelCAD, Matrix, or Rhinojewel.[9]
Local manufacturers can offer simpler communication and faster shipping times, while overseas manufacturers may be able to provide lower costs or more production options. Try searching https://makersrow.com, www.mfg.com, or www.alibaba.com for options.[10]
Sell pre-made jewelry for a more large-scale approach. Consider bringing in pre-manufactured jewelry from a wholesaler like Alibaba. You can then repackage and sell these pieces individually with a markup. This pre-made jewelry can serve as your entire inventory or you can use it to supplement your own designs.[11]
When purchasing jewelry wholesale, the price-per-item usually drops if you purchase more pieces. Consider waiting until you can place a large order to increase your profit on each piece of jewelry you sell.[12][Edit]Identifying and Selling to Customers
Determine your potential customers and research how to engage with them. An easy place to start is by looking at jewelry businesses similar to your own. By visiting craft fairs, searching online selling websites like Etsy, browsing social media, or scheduling friendly chats, figure out who their audience is, how they sell their products, and how they engage with their customers. [13]
Speak with friends and family or do a poll on social media to determine what types of jewelry your potential audience is looking for and how they prefer to shop.[14]
If you’ve already sold any pieces of jewelry, ask your customers why they chose to purchase from you.
Select locations to sell your jewelry depending on your customers’ preferences. Based on your customer research, make strategic decisions about where to sell your pieces. For example, if you learn that your desired customers don’t use online shopping, you’ll probably have more luck selling at boutiques or crafts fairs. Consider:[15]
Setting up a booth at local and regional arts and crafts fairs.
Selling at farmers markets.
Placing products at local boutiques by speaking to their purchasing managers.
Setting up a page on Etsy or Amazon.
Selling directly through your business’ website.
Hosting jewelry parties or selling to your friends and family.
Utilizing social media platforms like Facebook Marketplace.
Price your jewelry so that you can make a profit. Start by determining how much it costs you to produce each piece of jewelry by adding the price of the materials, the time it took you to produce the piece (determined by an hourly market rate), the cost of the packaging, and any taxes. In order to make a profit from your jewelry, your retail price must be greater than the cost it took to produce it.[16]
Typically, retailers will sell jewelry at 1.5-2.5 times higher than the cost to produce the piece. So, for example, if it cost you $50 to produce a necklace, you could consider selling it for $75-$125.[17][Edit]Building an Effective Brand
Find what makes your brand different and make it your main selling point. Understanding what makes your product stand out is the first step in defining your brand. If you already have an inventory of jewelry, examine it to see if any patterns emerge, such as a certain aesthetic or trend. Certain principles (sustainability or female empowerment, for example) may also guide your business and be part of your differentiator. Whether it’s a minimalist geometric look, a commitment to using recycled materials, or a dependably fashion-forward style, a consistent and unique brand can help bring in new business as well as repeat customers.[18]
Try searching online and saving images that inspire you to see if any trends emerge. Pinterest, Etsy, and Instagram can be great places to start.
If you don’t have a strong vision for your brand at the beginning, you can figure it out as you go. Make or purchase jewelry that what inspires you and then talk to your customers about what attracted them to your work. [19]
Craft a logo that reflects your brand. Creating a memorable and effective logo can help make a great first impression on potential customers. When designing your logo, remember to keep your brand and target audience at the center of your decisions. Make a list of everything you want your logo to communicate about your business, as well as any aesthetic requirements, before starting your first design.[20]
If you have the resources, you can hire a professional designer to create a logo for you. Try searching online for designers through websites like 99Designs.[21]
If you’re on a tighter budget, there are plenty of free online logo makers. Shopify, Logaster, and Canva all offer easy to use logo makers or generators.[22]
Start a website for your business. Your website will serve as one of the most public-facing displays of your jewelry business and should help to establish your brand. Create a website that includes images of your work, details on how to purchase it, and contact information. If you want to sell your products online, you can also choose to sell your jewelry directly through your website.
Purchase the domain name for your business through a registrar like GoDaddy, Namecheap, 1&1 Internet or Dotster.[23]
Based on your budget and design preferences, choose a service to host your website such as Google sites, Wix, Weebly, Intuit, Yahoo, Bluehost, Ruxter, or Squarespace. Many of these web hosts will provide templates for you to create your website.
If you want to sell your jewelry through your website, look for a web hosting service that offers built-in ecommerce software, like Shopify, Bigcommerce, Wix, Weebly or Squarespace. If you’re more confident in your web development skills, you can also choose to use self-hosted open source shopping cart software, such as Magento, Word Press with WooCommerce, or Open Cart.[24]
Take great photos of your jewelry for marketing and online sales. Since jewelry is a largely visual product, good photos are critical to your business, especially if you’re selling online. Even the most beautiful piece of jewelry can look unappealing to buyers if the photographs are poorly lit or unflattering. Take high-quality photos of your work to increase online sales and create attention-grabbing marketing and online materials.[25]
If you’re not great at photography, hire a professional. Even just a handful of images can provide a strong base for marketing materials. [26]
Be consistent with your product photography and try to use similar backgrounds for all your photos. For backdrops, consider using plain white, wood grain, marble, or slate. Also think about photographing your jewelry on a model to show scale and styling suggestions. [27]
Develop a presence on social media for your brand. Creating accounts on social media can help to advertise your jewelry company and introduce your work to new customers. Use these accounts to share photos of your products, information about your business, and updates like sales or new lines. Include links to your social media accounts in your website, marketing pieces, and even packaging materials. Encourage your customers to post photos of themselves wearing your jewelry that you can “like” or share on your own pages.
Instagram is a great platform for visually striking products like jewelry. Start a profile for your business and create posts featuring your most photogenic jewelry. Follow accounts for similar businesses and use hashtags like #jewelry or #instajewelry to attract new eyes. If you have the budget, try reaching your audience through Instagram ads.[28]
Facebook is great for staying in touch with customers, posting product photos, and sharing news about your business, like sales or special deals. Encourage your friends, family, and repeat customers to share your posts with their own networks in order to reach new audiences.[29][Edit]References↑ https://www.jewellersacademy.com/blog/business-planing-for-your-jewelry-business

↑ https://www.entrepreneur.com/article/53294

↑ https://www.entrepreneur.com/article/53294

↑ https://jewelrymakingjournal.com/do-i-need-a-business-license-to-sell-my-jewelry/

↑ https://www.youtube.com/watch?v=ERogM9Rg8Xw

↑ https://www.jewellersacademy.com/blog/start-a-jewellery-business

↑ https://www.shopify.com/blog/203365449-start-a-jewellery-making-business

↑ https://www.shopify.com/blog/203365449-start-a-jewellery-making-business

↑ https://www.shopify.com/blog/203365449-start-a-jewellery-making-business

↑ https://www.shopify.com/blog/203365449-start-a-jewellery-making-business

↑ https://www.youtube.com/watch?v=QfswDNKPV2s

↑ https://www.somethingspecialla.com/blog/?p=172

↑ https://www.jewellersacademy.com/blog/start-a-jewellery-business

↑ https://www.jewellersacademy.com/blog/start-a-jewellery-business

↑ https://www.youtube.com/watch?v=QfswDNKPV2s

↑ https://www.jewellersacademy.com/blog/pricing-your-jewellery-for-profit

↑ https://www.jewellersacademy.com/blog/pricing-your-jewellery-for-profit

↑ https://www.shopify.com/blog/203365449-start-a-jewellery-making-business#starting

↑ https://www.jewellersacademy.com/blog/start-a-jewellery-business

↑ https://www.shopify.com/blog/203365449-start-a-jewellery-making-business#starting

↑ https://mashable.com/2014/04/30/logo-design-tips/

↑ https://www.templatemonster.com/blog/best-free-logo-maker-services/

↑ https://www.thesitewizard.com/archive/registerdomain.shtml

↑ https://www.websitebuilderexpert.com/ecommerce-website-builders/best/ecommerce-software/

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↑ https://www.jewellersacademy.com/blog/start-a-jewellery-business

↑ https://www.jewellersacademy.com/blog/start-a-jewellery-business

↑ https://picupmedia.com/blog/how-to-sell-jewelry-on-instagram/

↑ http://www.jewelleryworld.net.au/2018/05/21/how-to-promote-your-jewellery-business-on-social-media/

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Today in History for 7th January 2020

Historical Events

1842 – Gioacchino Rossini’s cantata “Stabat Mater” premieres in Paris
1868 – Mississippi constitutional convention meets in Jackson
1903 – Vincent d’Indy’s opera “L’etranger” premieres in Brussells
1940 – Winter War: The Finish 9th Division defeats the Soviet forces on the Raate-Suomussalmi road despite being significantly outnumbered
1993 – Bosnian War: Bosnian Army launches a surprise attack on Kravica, a village in Srebrenica
2003 – “In Da Club” single is released by 50 Cent (MTV Video Music Award Best Rap Video and Best New Artist 2003, Billboard Song of the Year 2003)

More Historical Events »

Famous Birthdays

1612 – Paul de La Pierre, composer
1718 – Israel Putnam, American Revolutionary War general (d. 1790)
1892 – Rudolf Moser, composer
1910 – Alain JG de Rothschild, French banker/baron
1929 – Terry Moore [Helen Luella Koford], American actress (Little Sheba), born in Los Angeles, California
1967 – Mark Lamarr, British comedian and broadcaster, born in Swindon, United Kingdom

More Famous Birthdays »

Famous Deaths

1943 – Nikola Tesla, Serbian-American physicist (tesla motor), dies at 86
1957 – Al White, choreographer (NBC Comedy Hour), dies
1964 – Cyril Davies, American musician (b. 1932)
1970 – Robert [Harriot] Barrat, American actor (Bad Lands, Go West, Distant Drums), dies at 80
1992 – Jhean Burton, entertainer, dies
2015 – Rod Taylor, Australian actor (Time Machine, The Birds), dies at 84

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How to Make a Borax Crystal Snowflake

Creating borax crystal snowflakes is a fun way to do science and make something beautiful at the same time! It only takes a few items to make borax crystal snowflakes, and they are easy to make. You will have to wait overnight for the snowflakes to form, so plan ahead if you will need the snowflake by a certain time. Try making a crystal snowflake to use as an ornament, sun catcher, or something pretty to display on a shelf.

[Edit]Steps
[Edit]Creating the Snowflake Base
Cut a pipe cleaner into 3 even-sized pieces. If your pipe cleaners are long, then each piece will be . You can measure if you want to be precise, but it’s also okay to eyeball it.[1]Make sure to use a strong pair of scissors or wire cutters to cut through the pipe cleaner.[2]
You can use white pipe cleaners for white crystal snowflakes, or use colored pipe cleaners so that the color will be visible through the clear crystals.[3]
Twist together 2 of the pipe cleaner pieces to form an X. Take 2 of the pieces you cut from the pipe cleaner and cross them to form an X. Then, twist the ends of the pipe cleaners in opposite directions 2 times to secure them together.[4]Don’t twist the pipe cleaners too much or you will have a clump of wires in the center of the X.
Wrap a third pipe cleaner around the center of the X. Next, take the remaining pipe cleaner piece and wrap it around the center of the X. Distribute the ends of the pipe cleaner evenly on both sides of the X. This will connect all 3 pipe cleaner pieces into a shape that looks similar to an asterisk (*).[5]Make sure the third pipe cleaner is securely attached, but do not twist it too many times around the other 2 pipe cleaners. Once or twice is plenty!
Cut another pipe cleaner into 6 equal-sized pieces. Each of these pieces will be about half the size of the first set of pipe cleaner pieces you made. If the first set was each, then this set will be each.[6]You may want to use a ruler to ensure that the pieces are all the same size. Hold the pipe cleaner just above a ruler and use the markings on the ruler to guide you as you cut.
Twist the short pieces around the spokes for a more intricate design. To complete your design, form V shapes around the spokes with the shorter pieces of pipe cleaner. Position the short pipe cleaner about from the end of a spoke with an equal amount of pipe cleaner on each side. Then, move the ends of the pipe cleaner to the opposite sides of the spoke to wrap the small piece around it. Pull the ends tight to ensure that the pipe cleaner piece is secured to the spoke.[7]Repeat this for all of the other small pieces on the remaining 5 spokes.[Edit]Mixing the Borax Solution
Fill a glass measuring cup with 4 cups (960 mL) of hot water. Bring the water to a boil by placing it in the microwave for about 3 minutes, or by boiling it in a pot or kettle on the stovetop. Ensure that the container can hold this amount of fluid and still have of space at the top.[8]If you don’t have a glass measuring cup, you can also use a large, wide-mouth jar to create your snowflake.[9]
Use caution when handling the container of boiling hot water! Use a potholder to grasp the container and move it carefully. Ask for help if you do not know how to do this safely.
Stir in 12 tablespoons (36 g) of borax powder. Measure out the borax powder to add the correct amount to the water. Use a spoon to stir the borax into the water as you add it. Keep stirring until the powder is completely dissolved in the water.[10]You can find borax powder in the laundry detergent aisle, but make sure that the product you buy only contains borax. Do not purchase the borax powder that is already mixed with laundry detergent![11]
Add 3 drops of food coloring, if desired. Without adding food coloring, the crystals will be clear and take on the color of your pipe cleaners. If you want the crystals to be tinted with color, add 4 drops of food coloring to the solution and stir it in.[12]
Try adding 4 drops of blue food coloring for light blue snowflakes, or 2 drops of blue and 2 drops of red food coloring for purple snowflakes.[Edit]Forming the Crystals
Tie a piece of fishing line around 1 pipe cleaner and the middle of a pen. Cut the fishing line so that it is about long. Then, tie the end of the fishing line around the center of 1 of the snowflake spokes. Tie the other end of the fishing line around the center of a pen.[13]A durable thread will also work in place of fishing line.
A pencil also works fine. Just ensure that the pen or pencil is long enough to go all the way across your container and that it can rest on the edges without falling in.
Dip the snowflake base into the solution. Make sure that the snowflake base is fully submerged in the borax solution. Position the pen on the top of the container to suspend the pipe cleaner base in the solution.[14]You may need to wrap the fishing line around the pen several times to make the fishing line taut and keep the snowflake upright in the solution.
Wait 8 to 24 hours for crystals to form on the pipe cleaners. Place the container somewhere out of the reach of small children and pets. Then, do not disturb the container for the next 8 to 24 hours. The crystals will grow on the pipe cleaner base during this time, and the longer you wait, the more crystals there will be on the pipe cleaners.[15]Let the pipe cleaner base sit in the solution for at least 8 hours or overnight.[16]
Remove the snowflake from the solution and transfer it to a plate to dry. When you are happy with the amount of crystals that have formed on the pipe cleaners, grasp the pen and lift it up to remove the pipe cleaner base from the solution. Place the snowflake onto a plate and allow it to dry fully before handling it. This will take about 1 hour.[17]If the bottom of the pipe cleaner base is stuck to the bottom of the container, use a fork to gently loosen it.
Use the finished snowflake as an ornament or sun catcher. Once your snowflake is ready, you can display it and enjoy looking at the crystals. Use the fishing line to hang it in front of a window so it catches the sunlight, or add an ornament hook to the fishing line and hang it from your Christmas tree as a decoration.[18][Edit]Warnings
Borax crystal snowflakes are not edible! DO NOT try to eat them![19][Edit]Things You’ll Need
2 pipe cleaners in the color of your choice
Strong scissors or wire cutters
Ruler
Fishing line or durable thread
Pen or pencil
Glass measuring cup or a large wide-mouthed jar
Boiling hot water
Borax powder
Food coloring (optional)
Glass plate[Edit]References↑ https://www.youtube.com/watch?v=BQpB-WiwMxE&feature=youtu.be&t=52

↑ https://www.livescience.com/41636-borax-crystal-snowflakes.html

↑ https://www.scholastic.com/parents/school-success/learning-toolkit-blog/how-to-make-crystal-snowflake-ornaments-your-kids.html

↑ https://www.youtube.com/watch?v=BQpB-WiwMxE&feature=youtu.be&t=65

↑ https://www.youtube.com/watch?v=BQpB-WiwMxE&feature=youtu.be&t=69

↑ https://www.youtube.com/watch?v=BQpB-WiwMxE&feature=youtu.be&t=85

↑ https://www.youtube.com/watch?v=BQpB-WiwMxE&feature=youtu.be&t=94

↑ https://www.youtube.com/watch?v=BQpB-WiwMxE&feature=youtu.be&t=20

↑ https://www.livescience.com/41636-borax-crystal-snowflakes.html

↑ https://www.youtube.com/watch?v=BQpB-WiwMxE&feature=youtu.be&t=26

↑ https://www.livescience.com/41636-borax-crystal-snowflakes.html

↑ http://www.bbbswnc.org/wp-content/uploads/2014/10/Borax-Crystal-Snowflake1-1.pdf

↑ https://www.youtube.com/watch?v=BQpB-WiwMxE&feature=youtu.be&t=109

↑ https://www.youtube.com/watch?v=BQpB-WiwMxE&feature=youtu.be&t=172

↑ https://www.livescience.com/41636-borax-crystal-snowflakes.html

↑ http://www.bbbswnc.org/wp-content/uploads/2014/10/Borax-Crystal-Snowflake1-1.pdf

↑ https://www.youtube.com/watch?v=BQpB-WiwMxE&feature=youtu.be&t=197

↑ http://www.bbbswnc.org/wp-content/uploads/2014/10/Borax-Crystal-Snowflake1-1.pdf

↑ https://www.livescience.com/41636-borax-crystal-snowflakes.html

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