Facebook Watch is an American video-on-demand service operated by Meta Platforms (then known as Facebook, Inc.). It was announced on August 9, 2017, with initial availability the next day and with rollout to all U.S. users by the end of the month. Facebook Watch's original video content is produced for the company by partners, who earn 55% of advertising revenue.Facebook Watch offers personalized recommendations for videos to watch, as well as categorized content bundles depending on factors such as popularity and social media engagement. Facebook wants both short-form and long-form entertainment on its platform, and has a reported total of $1 billion in budget for content through 2018. Facebook monetizes videos through mid-roll advertising breaks and plans to test pre-roll advertising in 2018. On August 30, 2018, Facebook Watch became available internationally to all users of the social network worldwide. As of June 2019, Facebook reported that 140 million people per day spent at least one minute in Watch, and 720 million viewers per month.