1994 Los Angeles Rams season

1994 Los Angeles Rams season
OwnerGeorgia Frontiere
General managerJohn Shaw
Head coachChuck Knox
Home fieldAnaheim Stadium
(since 1980)
Local radioKMPC (710 AM)
Results
Record4–12
Division place4th NFC West
Playoff finishDid not qualify
Pro BowlersJerome Bettis, RB
Uniform
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The 1994 Los Angeles Rams season was the franchise's 57th season in the National Football League, their 58th overall, and their 49th and final in the Greater Los Angeles Area until their 2016 relocation back to Los Angeles. After nearly 50 years in the Greater Los Angeles Area, including 15 seasons at Anaheim Stadium, owner Georgia Frontiere announced that the team would relocate to St. Louis, Missouri on January 15, 1995. While the owners initially rejected the move, permission was eventually granted therefore bringing an end to Southern California's first major professional sports franchise until 2016.[1]

The threat of relocation dominated talk about the Rams from early in the offseason right up to the moment the move was announced and it had a major effect on the franchise's standing in the market.[2] Average attendance for Rams games at Anaheim Stadium was at an all-time low (an average of 43,312 a game) as ownership negotiated with both Baltimore and St. Louis. Leigh Steinberg organized a group known as "Save the Rams" and attempted to reach out to ownership and strike a deal to keep the team in the Southern California market, however, their efforts proved to be unsuccessful.[3]

On the field, the Rams continued their downward spiral and missed the postseason for the fifth consecutive season. Los Angeles only won four games and clinched their fifth losing season in a row on December 4 against the New Orleans Saints and finished the season on a seven-game losing streak. The Rams defense saw some glimmers of hope, shutting out Joe Montana's Chiefs and putting together solid performances against Arizona and New York, but it was not nearly enough to lift the Rams back to the .500 mark. At the end of the season, head coach Chuck Knox was fired after three consecutive last place finishes in the NFC West and Frontiere also relieved John Shaw of his General Manager duties, although he remained with the team as a high-ranking executive.

  1. ^ Simers, T.J. (January 15, 1995). "Despite Regrets, Owner Says Rams Leaving". Los Angeles Times.
  2. ^ "Rams moving closer to St. Louis". Baltimore Sun.
  3. ^ Friend, Tom (December 22, 1994). "PRO FOOTBALL; A Farewell to Tinsel Town". The New York Times.

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