Attitudes are associated beliefs and behaviors towards some object.[1][2] They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict. Attitudes and attitude objects are functions of affective and cognitive components. It has been suggested that the inter-structural composition of an associative network can be altered by the activation of a single node. Thus, by activating an affective or emotional node, attitude change may be possible, though affective and cognitive components tend to be intertwined.[3]
- ^ Albarracin, Dolores; Shavitt, Sharon (4 January 2018). "Attitudes and Attitude Change". Annual Review of Psychology. 69 (1): 299–327. doi:10.1146/annurev-psych-122216-011911. PMID 28841390. S2CID 41104994.
- ^ McGuire, W.; Lindzey, G.; Aronson, E. (1985). "Attitudes and attitude change". Handbook of Social Psychology: Special Fields and Applications. 2: 233–346.
- ^ Eagly, A., & Chaiken, S. (1995). Attitude strength, attitude structure and resistance to change. In R. Petty and J. Kosnik (Eds.), Attitude Strength. (pp. 413–432). Mahwah, NJ: Erlbaum.