A cash mob is a group of people who assemble at a local business to make purchases. The purpose of these mobs is to support both the local businesses and the overall community. They may also serve a secondary purpose in providing social opportunities. They are a form of flash mob, and are inspired by them.[1] The cash mob is related to the carrotmob, which supports companies for ethical, mainly pro-environmental actions.[2]
Cash mobs also sometimes mobilize to raise money for a cause, as in the case of the cash mob that descended on a Planned Parenthood in Portland, Maine in October 2012, raising $2,000 in minutes.[3]
- ^ McIntyre, Michael K. (13 November 2011). "'Cash mobs' replace 'flash mobs' using fistfuls of dollars: Michael K. McIntyre's Tipoff". Cleveland.com. Retrieved 1 March 2012.
- ^ Hoffmann, Stefan; Hutter, Katharina (2011). "Carrotmob as a New Form of Ethical Consumption. The Nature of the Concept and Avenues for Future Research". Journal of Consumer Policy. 35 (2): 215–236. doi:10.1007/s10603-011-9185-2. S2CID 154358534.
- ^ "'Cash mobs' throw support, money behind Planned Parenthood". 19 October 2012. Archived from the original on 29 January 2013.