Charles Coolidge Parlin | |
|---|---|
 | |
| Born | 1872 |
| Died | October 15, 1942 (aged c. 70) |
| Occupation(s) | Commercial research manager Market analyst |
| Years active | 1911-1938 |
| Known for | Creating the field of market research |
| Notable work | Department Store Lines Automobiles The Aviation Industry |
Charles Coolidge Parlin (1872 – October 15, 1942[1]) was the American "manager of the division of commercial research of the Curtis Publishing Company" in charge of selling advertising spots in the Saturday Evening Post.[2][3] He is credited as being the founder and a "pioneer" in the area of market research.[4]
- ^ "Charles C. Parlin, 70, An Expert on Trade – Retired Manager of Research for Curtis Publishing Company". The New York Times. October 16, 1942. p. 19. Retrieved December 30, 2010.
Charles Coolidge Parlin of Fort Lauderdale, Fla., retired manager of the commercial research division I of the Curtis Publishing Company, died yesterday ...
- ^ Charles L. Benjamin (1913). "Advertisers Debate Crucial Questions at Cincinnati". Printers' Ink. 85: 23. Retrieved December 30, 2010.
- ^ Hammergren, Thomas C.; Simon, Alan R. (2009). Data Warehousing for Dummies. For Dummies. p. 14. ISBN 9780470482902. Retrieved December 30, 2010.
- ^ Usui, Kazuo (2008). The development of marketing management: the case of the USA, c. 1910–1940. Ashgate Publishing, Ltd. p. 26. ISBN 9780754606062. Retrieved December 30, 2010.