Discovery Family

Discovery Family

Country	United States
Broadcast area	Nationwide
Headquarters	Silver Spring, Maryland, United States[citation needed]
Programming
Language(s)	English Spanish (via SAP audio track)
Picture format	1080i HDTV (downscaled to letterboxed 480i for the SDTV feed)
Ownership
Owner	Warner Bros. Discovery Networks (60%) Hasbro (40%)
Sister channels	List Adult Swim Boomerang Cartoon Network Cartoonito Discovery Channel Discovery Familia HGTV Food Network Magnolia Network The CW TBS TNT ID Discovery Motor Trend TLC Science Destination America TruTV Animal Planet Cooking Channel HBO HBO Family
History
Launched	October 7, 1996; 27 years ago (1996-10-07)
Former names	Discovery Kids Channel (1996–2001) Discovery Kids (2001-10) The Hub (2010–13) Hub Network (2013–14)
Links
Website	www.discovery.com/discovery-family-channel
Availability
Streaming media
Service(s) Max Discovery+ Philo	Internet Protocol television
Hulu	Internet Protocol television
Spectrum (brand)	Internet Protocol television

Discovery Family is an American cable television channel co-owned by Warner Bros. Discovery and Hasbro Entertainment.

The channel was originally launched by Discovery Communications (then Discovery, Inc.) on October 7, 1996 as Discovery Kids Channel (later Discovery Kids), a spin-off of Discovery Channel, with primarily science and nature-themed programming aimed towards a youth audience. In 2010, Discovery Kids was relaunched as The Hub (later Hub Network) as part of a joint venture with Hasbro led by veteran executive Margaret Loesch. The relaunch pivoted the channel towards a general entertainment format, with dayparts targeting preschool, youth, and family audiences respectively. Some of its original programming would include adaptations of Hasbro-owned properties, such as game shows based on its board games, and animated series produced as a part of the toy lines such as My Little Pony, Pound Puppies, Transformers and Kaijudo.

The 2022 merger of Discovery, Inc. with WarnerMedia to form Warner Bros. Discovery brought Discovery Family under the Cartoon Network Group division of Warner Bros. Discovery Networks, with Cartoon Network president Michael Ouweleen now overseeing the channel. Hasbro and WBD have most recently renewed their contract through the end of March 2025 for three years.

As of November 2023^[update], Discovery Family is available to approximately 28,000,000 pay television households in the United States, down from its 2014 peak of 71,000,000 households. Along with American Heroes Channel, Boomerang, Cooking Channel, Destination America, Discovery Life, and Science Channel, Discovery Family is among the less prevalent networks of Warner Bros. Discovery.^[1]

In recent years, Discovery Family has lost carriage with the growth of streaming alternatives including its parent company's Max, and has generally been depreciated by Warner Bros. Discovery in current retransmission consent negotiations with cable and streaming providers.