Back FCB (Werbeagentur) German Draftfcb Spanish FCB (agence de publicité) French FCB (ụlọ ọrụ mgbasa ozi) IG 博达大桥国际广告传媒有限公司 Chinese
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| Company type | Subsidiary |
|---|---|
| Industry | Advertising |
| Genre | Advertising agency |
| Founded | 1873 (as Lord & Thomas) |
| Headquarters | |
Number of locations | 90 countries |
Area served | Worldwide |
Key people | Susan Credle[1] Global Chairperson & Global Chief Creative Officer Tyler Turnbull[1] Global CEO |
| Services | Marketing communications |
Number of employees | 8,653 |
| Parent | Interpublic Group of Companies |
| Website | www.fcb.com |
Foote, Cone & Belding (FCB), is one of the largest global advertising agency networks.[2] It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB.[3]
Parent Interpublic Group is one of the big four agency holding conglomerates, the others being Publicis, WPP, and Omnicom.
- ^ a b "Susan Credle and Tyler Turnbull promoted to Lead FCB Global".
- ^ "Agency Report 2008," Advertising Age May 5, 2008
- ^ "DraftFCB Officially Changes Name to FCB," Advertising Age 10 March 2014 http://adage.com/article/agency-news/draftfcb-officially-fcb/292070/