Faunalytics

Faunalytics
Formation2000
FounderChe Green
TypeNonprofit
Legal status501(c)(3) organization
PurposeResearch and analysis of animal issues
Location
Executive Director
Brooke Haggerty
Research Director
Jo Anderson
Content Director
Karol Orzechowski
Communications Manager
Jenna Riedi
Websitefaunalytics.org
Formerly called
Humane Research Council (until 2015)

Faunalytics is a nonprofit organization that provides animal advocates with access to the research and analysis of various animal issues.[1][2][3] Its research areas include factory farming, veganism and vegetarianism, companion animals, animal testing, hunting, animal trapping, wild animal suffering, and the use of animals for entertainment purposes (zoos, circuses, racing, fights, etc.).[4] Faunalytics was founded in 2000 by Che Green,[3] and operated under the name Humane Research Council until 2015. In a book about animal activists in the US and France, Elizabeth Cherry cites the use of Faunalytics studies as part of activists' move towards practical research.[5]

  1. ^ Piper, Kelsey (2018-10-31). "Vegan diets are hard to sell. Animal activists might do better focused on corporate decisions, not people's plates". Vox. Retrieved 2022-03-05.
  2. ^ Cite error: The named reference faunalyticsprofile was invoked but never defined (see the help page).
  3. ^ a b "Faunalytics: Does farm-animal advocacy work?". Nonprofit Chronicles. 2018-08-24. Retrieved 2022-03-05.
  4. ^ Bridgers, Jessica. "Faunalytics: A Standout Charity Helping Animal Advocates". worldanimal.net. Retrieved 2022-03-05.
  5. ^ Cherry, Elizabeth Regan (2016). Culture and activism : animal rights in France and the United States. London. pp. 117–118. ISBN 978-1-317-15615-4. OCLC 948511765. Perhaps the strongest embodiment of this logic of practicality in activists' learning processes comes from Faunalytics (known as the Humane Research Council until 2015). Informed by corporate-driven market research, Faunalytics conducts focus groups with non-activists to find the best ways for annual rights SMOs to reach their target audiences. Demonstrating this move towards practicality, Heidi described the importance of Faunalytics's work: (...){{cite book}}: CS1 maint: location missing publisher (link)

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