Mya (program)

Mya was an intelligent personal assistant under development by Motorola. Proposed features for the program included the ability to read emails and answer questions 24 hours a day. Mya was intended to work with an internet service Motorola was developing called Myosphere, and was planned to be a paid service that would eventually be used by other mobile carriers. A female computer-generated character was created to represent Mya in advertising. While the quality of the character's animation was praised, it received criticism for being over sexualised.

Both the character and the program were announced to the public via an advertisement in March 2000, though the program was not ready for use at that time. Despite the announcement generating a considerable amount of attention, little was heard regarding the project in subsequent months. The program was never officially released nor cancelled, though the trademarks for both Myosphere and Mya were abandoned by Motorola in 2002. The name Mya was believed to be a play on the words 'My assistant'.