Back منصة بث Arabic OTT Azerbaijani ওভার-দ্য-টপ মিডিয়া সার্ভিস Bengali/Bangla Plataforma de distribució directa Catalan Over-the-top content Czech Over-the-top content German Servicio OTT Spanish خدمات رسانهای بر فراز اینترنت Persian Service par contournement French Over the Top HE
Over-the-top (OTT) media service (also known as streaming platform) is a media service offered directly to viewers via the Internet.[1][2] OTT bypasses cable, broadcast, and satellite television platforms—the media through which companies have traditionally acted as controllers or distributors of such content. The term is most synonymous with subscription-based video on demand (SVoD) services that offer access to film and television content, such as Netflix and Amazon Prime Video.[3][4] This content may include shows and movies for which the OTT acquired rights from the content owner. Programming may also (or alternatively) include original content produced by the service or specifically for it.[5][6]
OTT services also include a range of "skinny" television offerings by streaming platforms, such as Sling TV and Hulu with Live TV, that provide live streams of specialty channels.[7][8][9] These services resemble traditional satellite or cable TV programming, but the OTT content is delivered via the public Internet instead of a closed, private network system that uses exclusive equipment like set-top boxes.[10]
OTT services are typically accessed via websites on personal computers, apps on smartphones and tablets, digital media players (including video game consoles), televisions with integrated Smart TV platforms,[11] and streaming devices such as Amazon Fire TV and Roku.[2][12]
- ^ "What is OTT? The meaning of video streaming platforms". TravSonic. 29 February 2024. Retrieved 12 April 2024.
- ^ a b "Need to Know: What's the difference between OTT, CTV and streaming?". Nielsen Corporation. February 2024. Retrieved 19 March 2024.
- ^ McDermott, John (17 March 2022). "CTV, OTT, SVOD, AVOD, BVOD, FAST…What the Tech are all these digital TV acronyms?". The Current. The Trade Desk. Archived from the original on 1 December 2023.
- ^ Nissen, Keith (31 August 2023). "Netflix, Amazon Prime Video and Disney+ dominate global SVOD viewing hours". S&P Global.
- ^ Cite error: The named reference
autowas invoked but never defined (see the help page). - ^ Shonk, David J.; Weiner, James F. (20 October 2021). Sales and Revenue Generation in Sport Business. Human Kinetics. ISBN 9781492594222.
- ^ Rosenblatt, Bill (4 May 2017). "Internet TV Skinny Bundle Market Gets More Crowded With Hulu's New Service". Forbes. Archived from the original on 18 May 2024.
- ^ Dreier, Troy (21 June 2017). "Sling TV Is the Most Popular Skinny Bundle, in Over 2M US Homes". Streaming Media. Archived from the original on 29 June 2018.
- ^ Wolfe, Bryan M. (15 November 2017). "After Pushback, Amazon Cancels Plans for Skinny Television Bundle". AppAdvice. Archived from the original on 20 September 2020.
- ^ Moro-Visconti, Roberto (17 April 2021). Startup Valuation: From Strategic Business Planning to Digital Networking. Springer. ISBN 9783030716080.
- ^ "Definition of smart TV". PCMag. 2020. Retrieved 1 May 2024.
- ^ "What is OTT?". Endavo Media. 13 April 2023. Retrieved 12 April 2024.