| Type | Indian whisky |
|---|---|
| Manufacturer | United Spirits Ltd (USL) (Diageo) |
| Country of origin | India |
| Introduced | early 1980s |
| Alcohol by volume | 42.8% |
| Colour | Golden amber |
| Related products | |
| Website | unitedspirits.in/royal-challenge-whisky.aspx |
Royal Challenge, commonly referred to by the abbreviation RC, is a brand of Indian whisky, manufactured by United Spirits Ltd (USL), a subsidiary of Diageo. It was launched in the early 1980s.[1] According to Binod K. Maitin, a United Breweries technician who oversees all the liquor blends for the company, Royal Challenge is a grain flavored whisky, blended with Scotch malts and Indian malts.[2][3] In an article for The Wall Street Journal, reporter Eric Felton states that, "About 12% of the blend comes from real malt whiskies: some of it made in India, some actual Scotch. The rest of the mix is a neutral spirit distilled from molasses. (It's much easier and cheaper to grow sugar cane than barley in India.) That means that, strictly speaking, Royal Challenge, like most Indian "whisky", is actually a rum flavored to pass as whisky."[4] The manufacturer has refused to state the percentage of Scotch whisky used in the blend.[2] In the United States, Royal Challenge is referred to as "spirit whisky".[5] Besides India, Royal Challenge is sold in several other countries including the Middle East and the United States.[2][3]
- ^ "Royal Challenge Whisky". Americanubs.com. Retrieved 15 June 2013.
- ^ a b c Vora, Shivani (29 February 2012). "India's Newest Export: Whiskey". The New York Times. Retrieved 15 June 2013.
- ^ a b "Royal Challenge whisky reminds good times abroad". Andhrawishesh.com. 2 March 2012. Retrieved 15 June 2013.
- ^ "Royal Challenge Whisky". Cms Drinks International. Retrieved 15 June 2013.
- ^ "Kyndal signs up for Indian whisky launch". Marketing Week. 27 June 2002. Retrieved 15 June 2013.