Self-evaluation is the process by which the self-concept is socially negotiated and modified. It is a scientific and cultural truism that self-evaluation is motivated. Empirically-oriented psychologists have identified and investigated three cardinal self-evaluation motives (or self-motives) relevant to the development, maintenance, and modification of self-views.Empirically-oriented psychologists have identified and investigated Three cardinal self-evaluation motives (or self-motives) relevant to the development, maintenance, and modification of self-views.