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Service design

Service design is the activity of planning and arranging people, infrastructure, communication and material components of a service in order to improve its quality, and the interaction between the service provider and its users. Service design may function as a way to inform changes to an existing service or create a new service entirely.[1]

The purpose of service design methodologies is to establish the most effective practices for designing services, according to both the needs of users and the competencies and capabilities of service providers. If a successful method of service design is adapted then the service will be user-friendly and relevant to the users, while being sustainable and competitive for the service provider. For this purpose, service design uses methods and tools derived from different disciplines, ranging from ethnography[2][3][4][5] to information and management science[6] to interaction design.[7][8]

Service design concepts and ideas are typically portrayed visually, using different representation techniques according to the culture, skill and level of understanding of the stakeholders involved in the service processes (Krucken and Meroni, 2006).[9] With the advent of emerging technologies from the Fourth Industrial Revolution, the significance of Service Design has increased, as it is believed to facilitate a more feasible productization of these new technologies into the market.[10]

  1. ^ "Introduction to Service Design: What It Is and How It Works". careerfoundry.com. 15 May 2018. Retrieved 2022-08-31.
  2. ^ Ylirisku, Salu Pekka; Buur, Jacob (2007). Designing with Video, focusing the user-centred design process. Springer. ISBN 978-1-84628-961-3.
  3. ^ Segelström, Fabian; Raijmakers, Bas; Holmlid, Stefan (January 2009). "Thinking and Doing Ethnography in Service Design" (PDF). Linköping University, Department of Computer and Information Science. Retrieved 2018-02-27.
  4. ^ Buur, Jacob; Binder, Thomas; Brandt, Eva (2000-01-01). "Taking Video beyond 'Hard Data' in User Centred Design". Participatory Design Conference.
  5. ^ Buur, Jacob; Soendergaard, Astrid (2000-01-01). "Video card game". Video card game: an augmented environment for user centred design discussions. Designing Augmented Reality Environments. pp. 63–69. doi:10.1145/354666.354673. ISBN 9781450373265. S2CID 3080267.
  6. ^ Morelli, Nicola (2006-12-31). "Developing new product service systems (PSS): methodologies and operational tools". Journal of Cleaner Production. 14 (17): 1495–1501. doi:10.1016/j.jclepro.2006.01.023.
  7. ^ Holmlid, Stefan (2007-05-27). "Interaction Design and Service Design, Expanding a Comparison of Design Disciplines". Nordes. Nordes 2007: Design Inquiries. 1 (2). doi:10.21606/nordes.2007.031. ISBN 9781912294466. ISSN 1604-9705. S2CID 109110352 – via nordes.org in proceedings from Nordic Design Research Conference, Design Inquiries.
  8. ^ Sophia, Parker; Heapy, Joe (2006-07-01). "The Journey to the Interface, how public service design can connect users to reform" (PDF). Demos.
  9. ^ Morelli, Nicola; Tollestrup, Christian (2009-02-23). "New Representation Techniques for Designing in a Systemic Perspective". Nordes (2) (published 2007). ISSN 1604-9705.
  10. ^ Hamid, Suoheimo, Umar Zakir Abdul, Mari (2023). Service Design for Emerging Technologies Product Development: Bridging the Interdisciplinary Knowledge Gap. Retrieved 30 July 2023.{{cite book}}: CS1 maint: multiple names: authors list (link)
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