 | This article may be confusing or unclear to readers. (November 2023) |
 | |
| Company type | Private |
|---|---|
| Industry | Brand licensing, Marketing |
| Founded | 1971 in France |
| Headquarters | , |
Area served | Global |
Key people | Franklin Loufrani (Founder & President) Nicolas Loufrani (CEO) |
| Revenue | $ 538 million (2020)[1] |
Number of employees | 40 (2016)[2] |
| Subsidiaries | SmileyWorld |
| Website | Official website  |
The Smiley Company is a brand licensing company, based in London, United Kingdom. It claims to hold the rights to the smiley face in over 100 countries.[3][4][5] The company creates products including textiles, puzzles, party goods, stationery, automobile accessories, and toys for licensed brand partners and retailers.[6][7]
- ^ "The Top Brands of the Decade". License magazine. December 2020.
- ^ Hervez, Marc (9 May 2016). "Qui a Inventé le Smiley? Son Histoire va Vous Surprendre". Le Parisien.
- ^ Loignon, Stéphane (3 August 2009). "Ses Petits Smiley Lui Rapportent de Plus en Plus Gros". Capital.
- ^ "Wal-Mart Seeks Smiley Face Rights". BBC News. 8 May 2006.
- ^ Owen, Jeremy (29 March 2016). "Profile: Smiley World". Transform Magazine.
- ^ Yvernault, Veronique (30 April 2014). "Smiley, Souriez, c'est Français!". LSA.
- ^ Pani, Priyanka (20 January 2014). "Smiley Bets Big on Merchandise Market". The Hindu BusinessLine. Archived from the original on 26 June 2014.