Web tracking

Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web. Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.^[1]^[2] Web tracking can be part of visitor management.^[3]

^ D. Sundarasen, Sheela Devi (2019-04-08). "Institutional characteristics, signaling variables and IPO initial returns". PSU Research Review. 3 (1): 29–49. doi:10.1108/prr-10-2016-0003. ISSN 2399-1747.
^ Samarasinghe, Nayanamana; Mannan, Mohammad (2019-11-01). "Towards a global perspective on web tracking". Computers & Security. 87: 101569. doi:10.1016/j.cose.2019.101569. S2CID 199582679.
^ Nielsen, Janne (2021-04-27). "Using mixed methods to study the historical use of web beacons in web tracking". International Journal of Digital Humanities. 2 (1–3): 65–88. doi:10.1007/s42803-021-00033-4. ISSN 2524-7832. S2CID 233416836.

[1] D. Sundarasen, Sheela Devi (2019-04-08). "Institutional characteristics, signaling variables and IPO initial returns". PSU Research Review. 3 (1): 29–49. doi:10.1108/prr-10-2016-0003. ISSN 2399-1747.

[2] Samarasinghe, Nayanamana; Mannan, Mohammad (2019-11-01). "Towards a global perspective on web tracking". Computers & Security. 87: 101569. doi:10.1016/j.cose.2019.101569. S2CID 199582679.

[3] Nielsen, Janne (2021-04-27). "Using mixed methods to study the historical use of web beacons in web tracking". International Journal of Digital Humanities. 2 (1–3): 65–88. doi:10.1007/s42803-021-00033-4. ISSN 2524-7832. S2CID 233416836.

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Web tracking

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