Trade show

Stands and crowd during MWC Barcelona 2019
Stands during MWC Barcelona 2019, a trade show for the mobile communications industry in Barcelona, Spain

A trade show, also known as trade fair, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of rivals, and examine recent market trends and opportunities.

Trade shows are crucial for businesses, entrepreneurs, and enthusiasts in diverse industries. These dynamic gatherings provide valuable networking opportunities, learning experiences, and avenues for business expansion. Whether you're attending for the first time or are a seasoned exhibitor, mastering the art of navigating these events can greatly enhance your trade fair journey.[1]

In contrast to consumer shows, only some trade shows are open to the public, while others can only be attended by company representatives (members of the trade, e.g. professionals) and members of the press, therefore trade shows are classified as either "public" or "trade only". A few shows are hybrids of the two; one example is the Frankfurt Book Fair, which is trade only for its first three days and open to the general public on its final two days. They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. For example, in the U.S., there are currently over 10,000[2] trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events.

  1. ^ Dasari, Shruti. "The Only Trade Fair Guide You Will Ever Need". Tibro Blog. Retrieved 2024-02-12.
  2. ^ CIC Economic Significance Study Executive Summary p.5 http://www.conventionindustry.org/ResearchInfo/EconomicSignificanceStudy/ESSExecSummary.aspx Archived 2017-04-20 at the Wayback Machine

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