Breakfast television

U.S. TV dayparting; breakfast television is blue and labelled "Early Morning".

Breakfast television (Europe, Canada, and Australia) or morning show (United States) is a type of news or infotainment television programme that broadcasts live in the morning (typically scheduled between 5:00 and 10:00 a.m., or if it is a local programme, as early as 4:00 a.m.). Often presented by a small team of hosts, these types of programmes are typically marketed towards the combined demography of people getting ready for work and school, and stay-at-home adults and parents.

The first – and longest-running – national breakfast/morning show on television is Today, which set the tone for the genre and premiered on 14 January 1952, on NBC in the United States. For the next 70 years, Today was the number one morning program in the ratings for the vast majority of its run and since its start, many other television stations and television networks around the world have followed NBC's lead, copying that program's successful format.


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