LYF

LYF
FormerlyReliance LYF
Company typeSubsidiary
Industry
Founded2015 (2015)
FounderMukesh Ambani
Headquarters
Mumbai, Maharashtra
,
India
Area served
India
Key people
Mukesh Ambani
(Founder)
Products
OwnerReliance Industries
ParentJio
Websitewww.mylyf.com

LYF (pronounced "life"), also known as Jio LYF, is an Indian brand of smartphones, laptops, consumer electronics developed by Jio and headquartered in Mumbai, Maharashtra, India. It manufactures 4G-enabled VoLTE smartphones which run on Android.[1][2][3] It is a subsidiary of Jio, the telecommunication arm of Reliance Industries.[4]

According to Counterpoint Research, LYF was the fifth largest smartphone player and second largest LTE phone supplier in India in 2016.[5][6][7]

  1. ^ "Reliance Industries launches cellphone brand LYF, will sell 4G phone under it", The Economic Times, 16 October 2015, retrieved 14 March 2016
  2. ^ Reliance Jio Unveiled A 4G Device Under Lyf Brand, Gizmodo - India, 10 January 2016, archived from the original on 13 February 2016, retrieved 10 February 2016
  3. ^ "Reliance Jio unveils low-cost 4G mobile phones LYF", The Financial Express, 8 January 2016, retrieved 10 February 2016
  4. ^ "Reliance Retail to source high-end VoLTE smartphones before Jio launch", The Economic Times, 10 March 2016, retrieved 14 March 2016
  5. ^ Mukherjee, Writankar (29 April 2016), "Reliance Jio's Lyf becomes fifth largest smartphone player: Counterpoint Research", The Economic Times, retrieved 6 May 2016
  6. ^ Only 4 months old, Reliance Jio's Lyf claims fifth spot in smartphone market, India TV, 30 April 2016, retrieved 6 May 2016
  7. ^ "India smartphone market up 23 pct; Reliance Jio's Lyf becomes second largest LTE phone supplier", Financial Express, 30 April 2016, retrieved 6 May 2016.

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