Mass communication

Mass communication is the process of imparting and exchanging information through mass media to large population segments. It is understood as relating to various forms of media, as its technologies are used for the dissemination of information, of which journalism and advertising are part. Mass communication differs from other types of communication, such as interpersonal communication and organizational communication, because it focuses on particular resources transmitting information to numerous receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, attitude, opinion, or emotion of the people receiving the information.

Normally, transmission of messages to many recipients at a time is called mass communication. But in a complete sense, mass communication can be understood as the process of extensive circulation of information within regions and across the globe.

Through mass communication, information can be transmitted quickly to many people who generally stay far away from the sources of information. Mass communication is practiced through various channels known as mediums, such as radio, television, social networking, billboards, newspapers, magazines, books, film, and the Internet. In this modern era, mass communication is used to disperse information at an accelerated rate, often about politics and other charged topics. There are major connections between the media that is consumed through mass communication, and our culture, which contributes to polarization and dividing people based on consequential issues.[1]

  1. ^ Campbell, Richard (2015). Media & Culture: Mass Communication in a Digital Age. Macmillan Higher Education. ISBN 978-1319010430.

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