Sanrio

Sanrio Company, Ltd.
Native name
株式会社サンリオ
Company typePublic
TYO: 8136
IndustryWholesale[1]
Founded10 August 1960 (1960-08-10) (as Yamanashi Silk Company)
FounderShintaro Tsuji
Headquarters,
Japan
Key people
Products
  • Fashion
  • Accessories
  • Gifts
  • Entertainment
  • Video games
  • Plushies
  • Toys
BrandsHello Kitty
Mr. Men
RevenueIncrease ¥72,624 million[2] (2023)
Increase ¥13,247 million[2] (2023)
Increase ¥8,225 million[2] (2023)
Total assetsIncrease ¥100,704 million[2] (2023)
Total equityIncrease ¥50,152 million[2] (2023)
Number of employees
630[3] (2023)
DivisionsKokoro
Sanriowave
THOIP
Websitesanrio.com

Sanrio Company, Ltd. (株式会社サンリオ, Kabushikigaisha Sanrio)[4] is a Japanese entertainment company. It designs, licenses, and produces products focusing on the kawaii ("cute") segment of Japanese popular culture. Their products include stationery, school supplies, gifts, and accessories which are sold worldwide, including at specialty brand retail stores in Japan. Sanrio's best-known character is Hello Kitty, a cartoon cat[5][6][7] and one of the most successful marketing brands in the world.[8] Sanrio's mission and vision statements are "everyone getting along together" and "One World, Connecting Smiles".[9]

Besides selling character goods, Sanrio takes part in film production and publishing. They own the rights to the Mr. Men characters and Japanese licensing rights to the Peanuts characters. Their animatronics branch, called Kokoro Company, Ltd. (kokoro being Japanese for 'heart') is best known for the Actroid android. The company also runs a franchise of KFC in Saitama Prefecture.

  1. ^ "サンリオ[8136]の株価・株主優待など。". Archived from the original on 2016-12-05.
  2. ^ a b c d e "Financial Statements". Sanrio Co., Ltd. Retrieved December 8, 2023.
  3. ^ "Company Profile | About Sanrio | Sanrio". Sanrio Co., Ltd. Retrieved December 8, 2023.
  4. ^ サンリオ
  5. ^ Ashcroft, Brian (28 August 2014). "Don't Be Silly, Hello Kitty Is a Cat". Retrieved 29 August 2014.
  6. ^ Allen, Sarah (29 August 2014). "Is Hello Kitty A Cat? Sanrio Doesn't Know". Retrieved 29 August 2014.
  7. ^ "Hello Kitty isn't a cat!? We called Sanrio to find out!". 28 August 2014. Retrieved 29 August 2014.
  8. ^ "Hello Kitty's guide to business success - CNET News". 2015-04-02. Archived from the original on 2015-04-02. Retrieved 2023-10-31.
  9. ^ Sanrio. "About Sanrio". Sanrio. Retrieved 2024-04-03.

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