Web analytics

Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage.[1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views, or create user behavior profiles.[2] It helps gauge traffic and popularity trends, which is useful for market research.

  1. ^ WAA Standards Committee. "Web analytics definitions." Washington DC: Web Analytics Association (2008).
  2. ^ Nielsen, Janne (2021-04-27). "Using mixed methods to study the historical use of web beacons in web tracking". International Journal of Digital Humanities. 2 (1–3): 65–88. doi:10.1007/s42803-021-00033-4. ISSN 2524-7832. S2CID 233416836.

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