Wildfire Interactive

Wildfire Interactive
IndustrySocial marketing SaaS
Founded2008
FoundersAlain Chuard, Victoria Ransom
FateAcquired by Google, 2012

Wildfire Interactive Inc, or Wildfire, was a software company that developed a social marketing application that enabled businesses to create, optimize and measure their presence on social networks such as Facebook, Twitter, Pinterest and YouTube.[1][2] The Redwood City startup was founded in 2008 by Victoria Ransom and Alain Chuard.[3]

Google acquired Wildfire in 2012 for a reported $450 million.[1][3] In 2014, Wildfire announced it would be integrated into Google's general adtech platform DoubleClick.[4]

  1. ^ a b Efrati, Amir (31 July 2012). "Google Acquires Social-Media Ad Firm Wildfire Interactive". wsj.com. Dow Jones & Company, Inc. Retrieved 7 October 2015.
  2. ^ Falls, Jason (24 January 2012). "Revisiting WildfireApp: A Serious Facebook Management Tool". socialmediaexplorer.com. Social Media Explorer. Retrieved 7 October 2015.
  3. ^ a b Constine, John (6 August 2012). "Google Slaps $100M Golden Handcuffs On Wildfire To Retain Employees After $350M Acquisition". techcrunch.com. AOL Inc. Retrieved 7 October 2015.
  4. ^ Edwards, Jim (14 March 2014). "Google Is Winding Down Wildfire, The Social Media Platform It Bought For $350 Million". businessinsider.com. Business Insider Inc. Retrieved 7 October 2015.

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