 | This article contains content that is written like an advertisement. (March 2024) |
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| Company type | Private |
|---|---|
| Industry | Internet media |
| Founded | June 2000 |
| Headquarters | New York City, New York |
| Products | MLB.com, MiLB.com, MLB.TV, Gameday Audio, R.B.I. Baseball, MLB The Show (Non PlayStation versions) |
| Revenue | $300 million (2006), $620 million (2012)[1] |
| Owner | Major League Baseball member club owners |
| Subsidiaries |
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MLB Advanced Media, L.P. (MLBAM) is a limited partnership of the club owners of Major League Baseball (MLB) based in New York City and is the Internet and interactive branch of the league.
Robert Bowman, former president and CEO of MLBAM, indicated in May 2012 that MLBAM generates around $620 million a year in revenue.[2] Forbes went as far as calling the company "the Biggest Media Company You've Never Heard Of".[3]
The company operates the official web site for the league and the thirty Major League Baseball club web sites via MLB.com, which draws four million hits per day. The site offers news, standings, statistics, and schedules, and subscribers have access to live audio and video broadcasts of most games. The company also employs reporters, with one assigned to each team for the season and others serving more general beats. MLB Advanced Media also owns and operates BaseballChannel.tv and MLB Radio.
MLBAM also runs and/or owns the official web sites of the National Hockey League and Minor League Baseball, YES Network (the television broadcaster of the New York Yankees), SportsNet New York (the television broadcaster of the New York Mets).[citation needed] It has also provided the backend infrastructure for WWE Network, WatchESPN, ESPN3, HBO Now, and PGA Tour Live.[4][5]
- ^ "MLB Advanced Media's Bob Bowman Is Playing Digital Hardball. And He's Winning". Fast Company. March 19, 2012.
- ^ "Major League Baseball's Advanced Media is a Hit - NYConvergence.com". NYConvergence.com.
- ^ "A closer look at NHL's partnership with MLBAM". Sportsnet.ca. Retrieved August 4, 2015.
- ^ "PGA Tour-MLBAM initiative began around Augusta picnic table". Sports Business Journal. Retrieved June 30, 2016.
- ^ Spangler, Todd (April 6, 2011). "MLBAM Inks Ad Deal With Auditude". Multichannel News. Retrieved April 7, 2011.