Trade dress is the characteristics of the visual appearance of a product or its packaging (or even the design of a building) that signify the source of the product to consumers.[1] Trade dress is an aspect of trademark law, which is a form of intellectual property protection law.
- ^ Merges, Robert P.; Menell, Peter S.; Lemley, Mark A. (2007). Intellectual Property in the New Technological Age (4th rev. ed.). New York: Wolters Kluwer. p. 29. ISBN 978-0-7355-6989-8.