Double Life (advertisement)

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Double Life^[1][2]

A screenshot from Double Life
Agency	TBWA\London
Client	Sony Europe
Language	English
Running time	60 seconds
Product	PlayStation
Release date(s)	1999
Directed by	Frank Budgen
Music by	Zoo Studios, London
Production company	Gorgeous Enterprises, London
Produced by	Paul Rothwell (production company), Di Croll (agency)
Country	International release

Double Life is a television advertisement released in 1999 by SCE Europe. The 60-second long ad – conceived and written by copywriter James Sinclair, art director, Ed Morris and Trevor Beattie (creative director) – shows 19 PlayStation players discussing their gaming experience with the console. The ad was the most highly awarded in the world in 1999/2000 and has gone on to gain cult status.