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Eco-investing or green investing is a form of socially responsible investing where investments are made in companies that support or provide environmentally friendly products and practices. These companies encourage (and often profit from) new technologies that support the transition from carbon dependence to more sustainable alternatives.[1] Green finance is "any structured financial activity that’s been created to ensure a better environmental outcome."[2]
As industries' environmental impacts increased, environmental sustainability then took center stage in pop-culture and the financial world as well. In the 1990s, many investors turned to more environmentally friendly institutions. While some investors still rely on their funds to decrease their ecological footprints, many of them kept the same practices. Investment in companies that are damaging to the environment, and investment into the infrastructure that supports those companies detract from environmentally sustainable investment.[3]
The Global Climate Prosperity Scoreboard – launched by Ethical Markets Media and The Climate Prosperity Alliance to monitor private investments in green companies – estimated that over $1.248 trillion has been invested in solar, wind, geothermal, ocean/hydro and other green sectors since 2007. This number represents investments from North America, China, India, and Brazil, as well at other developing countries.[4]