Kellogg's

Kellanova
FormerlyBattle Creek Toasted Corn Flake Company (1906–1909)
Kellogg Toasted Corn Flake Company (1909–1922)
Kellogg Company (1922–2023)
Company typePublic
IndustryFood processing
FoundedFebruary 19, 1906 (1906-02-19) (as Battle Creek Toasted Corn Flake Company) in
Battle Creek, Michigan, U.S.
FounderWill Keith Kellogg
Headquarters,
U.S.
Area served
Worldwide
Key people
Steven Cahillane (chairman & CEO)
Products
Brands
RevenueDecrease US$12.7 billion (2024)
Increase US$1.87 billion (2024)
Increase US$1.34 billion (2024)
Total assetsIncrease US$15.6 billion (2024)
Total equityIncrease US$3.78 billion (2024)
Owners
Number of employees
c. 24,000 (2024)
Websitekellanova.com
Footnotes / references
[1][2]
Kellogg's brand logo used by both Kellanova and WK Kellogg Co, formerly used as a corporate logo until 2023.
Former Kellogg's Café, Union Square (Manhattan)

Kellanova, formerly known as the Kellogg Company and commonly known as Kellogg's, is an American multinational food manufacturing company headquartered in Chicago, Illinois, US. Kellanova produces and markets convenience foods and snack foods, including crackers and toaster pastries, cereal, and markets their products by several well-known brands including the Kellogg's brand itself, Rice Krispies Treats, Pringles, Eggo, and Cheez-It. Outside North America, Kellanova markets cereals such as Corn Flakes, Rice Krispies, Frosties and Coco Pops.[3]

Kellogg's products are manufactured and marketed in over 180 countries.[4] Kellanova's largest factory is at Trafford Park in Greater Manchester, United Kingdom, which is also the location of its UK headquarters.[5] Other corporate office locations outside of Chicago include Battle Creek, Dublin (European Headquarters), Shanghai, and Querétaro City, Mexico.[6] Kellogg's held a Royal Warrant from Queen Elizabeth II until her death in 2022.[7]

Kellogg's was split into two companies on October 2, 2023, with WK Kellogg Co owning the North American cereal division, and the existing company being rebranded to "Kellanova", owning snack brands such as Pop-Tarts and Pringles alongside the international cereal division. The purpose of the split was to separate the faster-growing convenience food, and international cereal products market, from the slower growth North American cereal market. "Kellogg's" itself became a brand name of both companies.

Mars Inc., the owner of M&M's and Snickers, agreed to acquire Kellanova for nearly $30 billion in August 2024, with the purchase expected to be completed in early 2025.

  1. ^ Kellanova 2024 Annual Report (Form 10-K). SEC.gov (Report). U.S. Securities and Exchange Commission. February 21, 2025. Retrieved February 25, 2025.
  2. ^ "Proxy Statement". March 2, 2023. Retrieved February 21, 2024.
  3. ^ "Kellogg Company splits business with launch of Kellanova to house global snacking brands". Marketing Week. October 2, 2023. Retrieved March 2, 2025.
  4. ^ "Kellogg Company Fact Sheet (PDF)" (PDF). filecache.drivetheweb.com. KelloggCompany. Archived from the original (PDF) on April 25, 2014. Retrieved April 24, 2014.
  5. ^ "Global brand, local values". Manchester Evening News. May 27, 2008. Archived from the original on July 19, 2012. Retrieved August 3, 2011.
  6. ^ "Our Locations". kelloggcareers.com. Archived from the original on May 28, 2018. Retrieved May 27, 2018.
  7. ^ "Kellogg Marketing & Sales Co (UK) Ltd". royalwarrant.org. Royal Warrant Holders Association. Archived from the original on January 28, 2018. Retrieved January 28, 2018.

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