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 | |
| Country | United States |
|---|---|
| Broadcast area | United States and Canada |
| Headquarters |
|
| Programming | |
| Language(s) | English |
| Picture format |
|
| Ownership | |
| Owner | NBCUniversal (Comcast) |
| Parent | NBCUniversal News Group |
| Sister channels | |
| History | |
| Launched | July 15, 1996 |
| Replaced |
|
| Links | |
| Website | www |
| Availability | |
| Terrestrial | |
| Digital terrestrial television | Channel 20.4 (Alexandria, Minnesota) |
| Streaming media | |
| OTT services: | |
MSNBC is an American cable news channel owned by the NBCUniversal News Group division of NBCUniversal, a subsidiary of Comcast. First launched on July 15, 1996, and headquartered at 30 Rockefeller Plaza in Manhattan, the channel primarily broadcasts news coverage and liberal political commentary.
The network was first established in 1996 as a joint venture between NBC News and Microsoft (hence its name being a portmanteau of "MSN" and "NBC"), consisting of the cable network and the MSNBC.com website. Microsoft divested its ownership stake in the MSNBC channel in 2005, followed by MSNBC.com in 2012; the website was subsequently renamed NBCNews.com to disambiguate it from MSNBC's opinion-driven content, and the MSNBC.com domain name later became a website for the MSNBC channel itself.
By the late-2000s and early-2010s, MSNBC dedicated most of its schedule to pundit-driven programming surrounding U.S. politics, with notable hosts such as Keith Olbermann, Chris Matthews, David Gregory, Ed Schultz, and Rachel Maddow, and a 2010 marketing campaign that promoted MSNBC as a left-leaning network to contrast its competitor Fox News Channel (which carries a conservative).[1] By the mid-2010s, MSNBC began to scale back its opinion-based programming outside of the morning and prime time hours, in favor of emphasizing hard news using the resources of NBC News. Under new leadership at both MSNBC and NBC News, this concept was scaled back in the 2020s, with MSNBC gradually decreasing its reliance on NBC News personalities, and NBC News placing a larger emphasis on sister service NBC News Now as its outlet for rolling news coverage.
In the fourth quarter of 2023, MSNBC was the second most-watched cable news network in the U.S., averaging 792,000 total day viewers, behind rival Fox News, which averaged 1.212 million viewers, and ahead of CNN, which averaged 502,000 viewers.[2] In 2023, one of MSNBC's most watched shows, The Beat with Ari Melber, averaged 1.8 million viewers.[3] In 2023, MSNBC's top five highest-rated shows were The Rachel Maddow Show, The Last Word with Lawrence O'Donnell, Deadline: White House, The Beat with Ari Melber, and All in with Chris Hayes.[4][5][6][7] In November 2023, MSNBC's most watched nightly shows were The Beat with Ari Melber and Deadline: White House; The Beat was "the highest-rated non-Fox News show in the demo" on cable news, AdWeek reported.[8][9]
- ^ Cite error: The named reference
mediabistro.comwas invoked but never defined (see the help page). - ^ "This Is the Q4 2023 Cable Network Ratings Report". Adweek. January 4, 2024. Retrieved January 6, 2024.
- ^ "Week of Oct. 23 Basic Cable Ranker: Top-Ranked Fox News Is No. 1 in Total Day Viewers, But Sheds Primetime Viewers". Adweek. November 1, 2023. Retrieved November 3, 2023.
- ^ Steinberg, Brian (September 19, 2023). "MSNBC Isn't Using Blue-State Chatter to Build a Daytime Nation". Variety. Retrieved November 3, 2023.
- ^ Grynbaum, Michael M. (March 16, 2023). "The New Prime Time for TV News: Afternoons". The New York Times. ISSN 0362-4331. Retrieved November 3, 2023.
- ^ "Fox News Dominates Cable News For October With Israel-Hamas Coverage, But MSNBC and CNN Both Gain Year Over Year". Mediaite. November 1, 2023. Retrieved November 4, 2023.
- ^ "Thursday, November 2 Scoreboard: The Five, Gutfeld! Split First Place in Ratings". Adweek. November 3, 2023. Retrieved November 4, 2023.
- ^ "Here Are Top-Rated Cable News Shows of November 2023". Adweek. November 30, 2023. Retrieved December 4, 2023.
- ^ Johnson, Ted (December 1, 2023). "Fox News Tops November Ratings; MSNBC Shows Total Day Gains Vs. 2022". Deadline. Retrieved December 4, 2023.