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Roku

This article is about the brand of streaming media players. For the company which makes the devices, see Roku, Inc. For other uses, see Roku (disambiguation).
Not to be confused with Ruku.

Roku
Roku OS, remote and mobile app
Product type
Categories
OwnerRoku, Inc.
Country
List of countries
  • U.S.
  • Argentina
  • Australia
  • Brazil
  • Canada
  • Chile
  • Colombia
  • France
  • Germany
  • Mexico
  • Peru
  • U.K.
Introduced2002
Related brands
Markets
  • Streaming hardware
  • Streaming TV distribution
  • Streaming TV advertising
  • Smart home
TaglineHappy Streaming
Websitewww.roku.com

Roku (/ˈroʊkuː/ ⓘ ROH-koo) is a brand of consumer electronics that includes streaming players, smart TVs (and their operating systems), as well as a free TV streaming service. The brand is owned by Roku, Inc., an American company.

As of 2024, Roku is the U.S. market leader in streaming video distribution, reaching nearly 145 million people.[1][2][3]

  1. ^ Aquilina, Tyler (January 6, 2023). "The Flawed Reasoning Behind Roku's Smart TV Play". Variety. Retrieved July 26, 2024.
  2. ^ Sherman, Alex (June 18, 2021). "How Roku used the Netflix playbook to beat bigger players and rule streaming video". CNBC. Retrieved July 26, 2024.
  3. ^ Huston, Caitlin (February 13, 2025). "Roku Hits $1B in Revenue, Beating Expectations". The Hollywood Reporter. Retrieved February 13, 2025.
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