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| Spotify Wrapped | |
|---|---|
 2020 Spotify Wrapped logo | |
| Date(s) | Released between November 29 and December 6[1] |
| Frequency | Annual |
| Years active | 2016–present |
| Type | Marketing campaign |
| Website | www |
Spotify Wrapped is a viral marketing campaign by Spotify released annually since 2016 between November 29 and December 6, allowing users to view a compilation of data about their activity on the platform over the preceding year, and inviting them to share a colorful pictorial representation of it on social media.
Spotify Wrapped typically includes the five musicians, songs, and musical genres that a Spotify user listened to the most throughout the previous year. Producers of content on the platform also have access to a version of Spotify Wrapped, which includes the number of times their content has been streamed that year. In addition to individualized data, Spotify Wrapped also includes information about activity on the Spotify platform as a whole. While Spotify Wrapped is commonly referred to as an annual collection of data, only activity from January 1st to early-mid November[2] is counted for any given year.
Spotify Wrapped is shared widely on social media each year and has led millions of people to promote Spotify on their social media accounts. Its release is generally accompanied by billboards and television advertisements and has historically correlated with a boost to Spotify's app store ranking. The marketing campaign has been both praised and criticized for effectively providing Spotify with free advertising and has been discussed in connection with broader questions about data and Spotify's use of it. Commentators have also analyzed the effects of Spotify Wrapped on the music industry and contrasted it with offerings by other streaming services.
- ^ Robledo, Anthony. "Spotify Wrapped 2024 release gets closer: When has it previously dropped?". USA Today.
- ^ @Spotify (October 26, 2023). "Hmm, that doesn't sound right to us. Don't worry, Wrapped is still counting past Oct. 31 👀" (Tweet). Retrieved October 29, 2023 – via Twitter.