 | |
| Industry | Social marketing SaaS |
|---|---|
| Founded | 2008 |
| Founders | Alain Chuard, Victoria Ransom |
| Fate | Acquired by Google, 2012 |
Wildfire Interactive Inc, or Wildfire, was a startup software company based in Redwood City that developed a social marketing application that enabled businesses to create, optimize and measure their presence on social networks such as Facebook, Twitter, Pinterest and YouTube.[1][2] It was founded in 2008 by Victoria Ransom and Alain Chuard.[3]
Google acquired Wildfire in 2012 for a reported $450 million.[1][3] In 2014, Wildfire announced it would be integrated into Google's general adtech platform DoubleClick.[4]
- ^ a b Efrati, Amir (31 July 2012). "Google Acquires Social-Media Ad Firm Wildfire Interactive". wsj.com. Dow Jones & Company, Inc. Retrieved 7 October 2015.
- ^ a b Constine, John (6 August 2012). "Google Slaps $100M Golden Handcuffs On Wildfire To Retain Employees After $350M Acquisition". techcrunch.com. AOL Inc. Retrieved 7 October 2015.
- ^ Edwards, Jim (14 March 2014). "Google Is Winding Down Wildfire, The Social Media Platform It Bought For $350 Million". businessinsider.com. Business Insider Inc. Retrieved 7 October 2015.