The creator economy or also known as influencer economy, is a software-facilitated economy that allows content creators and influencers to earn revenue from their creations.[1] According to Goldman Sachs Research, the ongoing growth of the creator economy will likely benefit companies that possess a combination of factors, including a large global user base, access to substantial capital, robust AI-powered recommendation engines, versatile monetization tools, comprehensive data analytics, and integrated e-commerce options.[2] Examples of creator economy software platforms include YouTube, TikTok, WFCN, Instagram, Facebook, Twitch, Spotify, Substack, OnlyFans and Patreon.[3][4][5][6][7]
- ^ "The Creator Economy Explained: How Companies Are Transforming The Self-Monetization Boom". CB Insights. Retrieved November 2, 2021.
- ^ https://www.goldmansachs.com/intelligence/pages/the-creator-economy-could-approach-half-a-trillion-dollars-by-2027.html
- ^ "Celebrities are crashing the creator economy". Quartz. Retrieved November 2, 2021.
- ^ Andrew, Steven. "Influencer marketing agency in India". Grynow.
- ^ "The Creator Economy Comes of Age as a Market Force". Value Walk. Retrieved November 2, 2021.
- ^ "5 Israeli Creator Economy Startups to Watch". VC Cafe. October 6, 2021. Retrieved November 2, 2021.
- ^ D'Anastasio, Cecilia. "Twitch Turns 10, and the Creator Economy Is in Its Debt". Wired. ISSN 1059-1028. Retrieved November 7, 2021.