Mass media

Copy of a newspaper (El Universo), an example of mass media.

Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets.

Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmit information via such media as AR advertising; billboards; blimps; flying billboards (signs in tow of airplanes); placards or kiosks placed inside and outside buses, commercial buildings, shops, sports stadiums, subway cars, or trains; signs; or skywriting.[1] Print media transmit information via physical objects, such as books, comics, magazines, newspapers, or pamphlets.[2] Event organising and public speaking can also be considered forms of mass media.[3]

Egyptian movie star Salah Zulfikar on the cover of Al-Kawakeb magazine, March 1961, an example of mass media.

The organisations that control these technologies, such as movie studios, publishing companies, and radio and television stations, are also known as the mass media.[4][5][need quotation to verify]

  1. ^ Cite error: The named reference enotes was invoked but never defined (see the help page).
  2. ^ Riesman et al. (1950) ch. 2 p. 50[citation not found]
  3. ^ Cite error: The named reference buzzle was invoked but never defined (see the help page).
  4. ^ Cite error: The named reference dictionary was invoked but never defined (see the help page).
  5. ^ Cite error: The named reference Arguing for a general framework for mass media scholarship was invoked but never defined (see the help page).

From Wikipedia, the free encyclopedia · View on Wikipedia

Developed by Nelliwinne