Wired (magazine)

Wired
The logo for "Wired". The text "Wired" is seen on a black and white checkered pattern, with the color alternating for each letter. Each letter is colored in the inverse to its background color.
Editor-in-ChiefGideon Lichfield
Former editorsLouis Rossetto, Kevin Kelly, Katrina Heron,[1] Chris Anderson
CategoriesBusiness, technology, lifestyle, thought leader
FrequencyMonthly
Total circulation
(January 2017)
870,101[2]
First issueMarch/April 1993
CompanyCondé Nast Publications
CountryUnited States
Based inSan Francisco, California
LanguageEnglish
Websitewired.com
ISSN1059-1028 (print)
1078-3148 (web)
OCLC24479723

Wired (stylized in all caps) is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San Francisco, California, and has been in publication since March/April 1993.[3] Several spin-offs have been launched, including Wired UK, Wired Italia, Wired Japan, and Wired Germany.

From its beginning, the strongest influence on the magazine's editorial outlook came from founding editor and publisher Louis Rossetto. With founding creative director John Plunkett, Rossetto in 1991 assembled a 12-page prototype,[4] nearly all of whose ideas were realized in the magazine's first several issues. In its earliest colophons, Wired credited Canadian media theorist Marshall McLuhan as its "patron saint". Wired went on to chronicle the evolution of digital technology and its impact on society.

Wired quickly became recognized as the voice of the emerging digital culture[5] and a pace setter in print design.[6] It articulated the values of a far-reaching "digital revolution" driven by the instant, cost-free reproduction and global transmission of digital information. It won several National Magazine Awards for both editorial and design.[7][8] Adweek acknowledged Wired as its Magazine of the Decade in 2021.[9]

From 1998 to 2006, Wired magazine and Wired News, which publishes at Wired.com, had separate owners. However, Wired News remained responsible for republishing Wired magazine's content online due to an agreement when Condé Nast purchased the magazine. In 2006, Condé Nast bought Wired News for $25 million, reuniting the magazine with its website.

Wired contributor Chris Anderson is known for popularizing the term "the long tail",[10] as a phrase relating to a "power law"-type graph that helps to visualize the 2000s emergent new media business model. Anderson's article for Wired on this paradigm related to research on power law distribution models carried out by Clay Shirky, specifically in relation to bloggers. Anderson widened the definition of the term in capitals to describe a specific point of view relating to what he sees as an overlooked aspect of the traditional market space that has been opened up by new media.[11]

The magazine coined the term crowdsourcing,[12] as well as its annual tradition of handing out Vaporware Awards, which recognize "products, videogames, and other nerdy tidbits pitched, promised and hyped, but never delivered".[13]

  1. ^ "Katrina Heron's schedule for WIRED25". Wired25.sched.com. Retrieved March 3, 2022.
  2. ^ "WMG Media Kit 2017" (PDF). Wired. Retrieved March 3, 2018.
  3. ^ French, Alex. "The Very First Issues of 19 Famous Magazines". Mental Floss. Retrieved August 10, 2015.
  4. ^ Greenwald, Ted (2013). "Step Behind the Scenes of the Frantic, Madcap Birth of Wired: An Oral History of Wired 01.01". Wired Magazine. Retrieved February 27, 2022.
  5. ^ Keegan, Paul (1995). "The Digerati!". The New York Times Magazine. Retrieved February 27, 2022.
  6. ^ "SFMOMA | Exhibitions | Wired Magazine". Archived from the original on October 27, 2004. Retrieved March 3, 2022.
  7. ^ "Wired : Impressive Industry Recognition" (PDF). Mercury-publicity.de. Retrieved March 3, 2022.
  8. ^ "Bloomberg Businessweek, Fast Company, Wired, WSJ are finalists in National Magazine Awards". Talkingbiznews.com. February 24, 2022. Retrieved March 3, 2022.
  9. ^ "Adweek says Wired is "Magazine of the Decade"". Poynter.org. December 14, 2009. Retrieved March 3, 2022.
  10. ^ Manjoo, Farhad (July 14, 2008). "Long Tails and Big Heads". Slate.
  11. ^ Anderson, Chris (May 8, 2005). "The Long Tail". Wired. Retrieved July 11, 2017.
  12. ^ Whitford, David (March 22, 2007). "Hired Guns on the Cheap". Fortune Small Business. CNN. Retrieved August 7, 2007.
  13. ^ Calore, Michael (March 11, 2011). "Vaporware 2010: The Great White Duke". Wired.

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