Association of National Advertisers

Association of National Advertisers
FoundedDetroit, United States
June 24, 1910 (1910-06-24)
Headquarters,
United States
Key people
Websitehttp://www.ana.net/

The Association of National Advertisers (ANA)[2][3][4] represents the marketing community in the United States.[5] Its headquarters is in New York City and it has another office in Washington, D.C.[6] ANA's membership includes over 600 companies[7] with 25,000 brands that collectively spend over 400 billion dollars in marketing communications and advertising.[8]

A mid-2018 joint announcement with the Data & Marketing Association (theDMA),[9] stated as "to be completed as of July 1, 2018" and having as its goal "the single largest trade association in the U.S. devoted to serving all aspects of marketing" had not materialized as of the projected date. A 1999 Advertising Age opinion page headlined "Who gets what in ANA's drive to enlist shops?" asked "does agency membership in the ANA serve the times?"[10]

  1. ^ Fry, Erika (February 1, 2018). "Super Bowl Ads Can't Save TV". Fortune (print mail distribution). p. 12. ISSN 0015-8259.
  2. ^ Cite error: The named reference ANAacq2014.NYT10 was invoked but never defined (see the help page).
  3. ^ Stuart Elliott (October 14, 2012). "'Mayhem,' Crowds and Musicians Drive Conference". The New York Times. annual conference of the Association of National Advertisers
  4. ^ Stuart Elliott (November 5, 2009). "After a Brutal Year, Marketers Regroup to Share War Stories and Ideas". The New York Times. 99th annual conference of the Association of National Advertisers
  5. ^ Overbeck, Wayne (2008). Major Principles of Media Law (1 ed.). p. 217. ISBN 978-1-4672-7716-7.
  6. ^ "Contact the ANA &#124 ANA". Association of National Advertisers. Retrieved September 20, 2014.
  7. ^ "Member Companies ANA". Association of National Advertisers. Retrieved September 20, 2014.
  8. ^ "About the ANA".
  9. ^ "ANA (Association of National Advertisers) to Acquire Data and Marketing Association". June 1, 2018.
  10. ^ Erwin Ephron (January 25, 1999). "Who gets what in ANA's drive to enlist shops?". Advertising Age.

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