Amazon first acquired sports rights in April 2017, when they signed a $50 million deal for the non-exclusive rights to stream portions of the NFL's Thursday Night Football games during the 2017 NFL season to Prime subscribers, replacing a previous deal with Twitter.[1] Since then Amazon has acquired exclusive sports rights in 10 countries, including Australia, Canada, Brazil, France, Germany, Italy and the United Kingdom. Premier rights include the Copa do Brasil in Brazil, Ligue 1 and the French Open in France, the UEFA Champions League in the United Kingdom, Germany and Italy, the Premier League in the United Kingdom and Thursday Night Football in the United States.
In December 2022, Amazon launched Sports Talk in the United States; a free ad-supported streaming television sports talk channel produced in partnership with Embassy Row.[2] The channel was shut down in October 2023.[3]
- ^ Scott Soshnick (April 17, 2017). "Amazon's NFL Deal Includes $30 Million in Free Marketing". Bloomberg.com. Retrieved August 3, 2017.
- ^ "Prime Video Announces Sports Talk". Sports Video Group. November 14, 2022. Retrieved August 24, 2023.
- ^ "Amazon Prime Video Reportedly Set to End 'Sports Talk' Block". Barrett Sports Media. September 28, 2023. Retrieved November 12, 2023.