Microsoft Bing

Microsoft Bing
Bing Fluent Logo.svg
Microsoft Bing logo.svg
Main logo and wordmark since October 2020
New Bing Screenshot.png
The Bing homepage
Type of site
Search engine
Available in40 languages
Created byMicrosoft
RevenueMicrosoft Advertising
RegistrationOptional (Microsoft account)
LaunchedJune 3, 2009 (2009-06-03)
Current statusActive
Written inASP.NET[1]

Microsoft Bing (commonly known as Bing) is a web search engine owned and operated by Microsoft. The service has its origins in Microsoft's previous search engines: MSN Search, Windows Live Search and later Live Search. Bing provides a variety of search services, including web, video, image and map search products. It is developed using ASP.NET.

Bing, Microsoft's replacement for Live Search, was unveiled by Microsoft CEO Steve Ballmer on May 28, 2009, at the All Things Digital conference in San Diego, California, for release on June 3, 2009.[2] Notable new features at the time included the listing of search suggestions while queries are entered and a list of related searches (called "Explore pane") based on semantic technology from Powerset,[3] which Microsoft had acquired in 2008.[4]

In July 2009, Microsoft and Yahoo! announced a deal in which Bing would power Yahoo! Search.[5] Yahoo! finished the transition in 2012.[6]

In October 2011, Microsoft stated that they were working on new back-end search infrastructure with the goal of delivering faster and slightly more relevant search results for users. Known as "Tiger", the new index-serving technology had been incorporated into Bing globally since August that year.[7] In May 2012, Microsoft announced another redesign of its search engine that includes "Sidebar", a social feature that searches users' social networks for information relevant to the search query.[8]

The BitFunnel search engine indexing algorithm and various components of the search engine were made open source by Microsoft in 2016.[9][10]

As of October 2018, (Microsoft) Bing is the third largest search engine globally, with a query volume of 4.58%, behind Google (77%) and Baidu (14.45%). Yahoo! Search, which Bing largely powers, has 2.63%.[11][12]

  1. ^ Roger Chapman. "Top 40 Website Programming Languages". Archived from the original on September 27, 2011. Retrieved September 6, 2011.
  2. ^ "Microsoft's New Search at Helps People Make Better Decisions". Microsoft. Retrieved November 23, 2016.
  3. ^ "Microsoft Bing rides open source to semantic search". The Register. Retrieved January 1, 2010.
  4. ^ "Powerset joins Live Search". Bing. Archived from the original on December 28, 2009. Retrieved December 7, 2021.
  5. ^ "Microsoft and Yahoo seal web deal". BBC News. July 29, 2009. Retrieved May 10, 2012.
  6. ^ "When will the change happen? How long will the transition take?". Yahoo!. December 1, 2011. Retrieved May 10, 2012.
  7. ^ "Bing Unleashing Tiger to Speed Search Results". Search Engine Watch. September 30, 2011. Retrieved October 3, 2011.
  8. ^ Goldman, David (May 10, 2012). "Bing fires at Google with new social search". CNN Money. Retrieved May 10, 2012.
  9. ^ Yegulalp, Serdar (September 6, 2016). "Microsoft open-sources Bing components for fast code compilation". InfoWorld.
  10. ^ Verma, Arpit (September 7, 2016). "Microsoft Open Sources Major Components Of Bing Search Engine, Here's Why It Matters". Fossbytes. Retrieved June 12, 2020.
  11. ^ Bright, Peter (April 16, 2015). "Microsoft loses exclusivity in shaken up Yahoo search deal". Ars Technica. Retrieved January 26, 2016.
  12. ^ "Net Marketshare, Market Share Statistics for Internet Technologies".

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