Original author(s)
Developer(s)Meta Platforms
Initial releaseOctober 6, 2010 (2010-10-06)[1]
Operating system
Available in32[2] languages
LicenseProprietary software with Terms of Use

Instagram[a] is a photo and video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with filters, be organized by hashtags, and be associated with a location via geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tags and locations, view trending content, like photos, and follow other users to add their content to a personal feed.[8] A Meta-operated image-centric social media platform, it is available on iOS, Android, Windows 10, and the web. Users can take photos and edit them using built-in filters and other tools, then share them on other social media platforms like Facebook. It supports 32 languages including English, Spanish, French, Korean, and Japanese.[9]

Instagram was originally distinguished by allowing content to be framed only in a square (1:1) aspect ratio of 640 pixels to match the display width of the iPhone at the time. In 2015, this restriction was eased with an increase to 1080 pixels. It also added messaging features, the ability to include multiple images or videos in a single post, and a Stories feature—similar to its main competitor Snapchat—which allowed users to post their content to a sequential feed, with each post accessible to others for 24 hours. As of January 2019, Stories is used by 500 million people daily.[8]

Originally launched for iOS in October 2010 by Kevin Systrom and Mike Krieger, Instagram rapidly gained popularity, with one million registered users in two months, 10 million in a year, and 1 billion by June 2018. In April 2012, Facebook Inc. acquired the service for approximately US$1 billion in cash and stock. The Android version of Instagram was released in April 2012, followed by a feature-limited desktop interface in November 2012, a Fire OS app in June 2014, and an app for Windows 10 in October 2016. As of October 2015, over 40 billion photos had been uploaded. Although often admired for its success and influence, Instagram has also been criticized for negatively affecting teens' mental health, its policy and interface changes, its alleged censorship, and illegal and inappropriate content uploaded by users.

  1. ^ "Instagram". Instagram. Archived from the original on August 27, 2023. Retrieved August 27, 2023.
  2. ^ "Instagram". App Store. June 12, 2023. Archived from the original on June 20, 2019. Retrieved October 7, 2019.
  3. ^ For example:Edwards, Erica B.; Esposito, Jennifer (2019). "Reading social media intersectionally". Intersectional Analysis as a Method to Analyze Popular Culture: Clarity in the Matrix. Futures of Data Analysis in Qualitative Research. Abingdon: Routledge. ISBN 978-0-429-55700-2. Archived from the original on November 7, 2023. Retrieved May 7, 2020. Instagram (IG) is a photo sharing app created in October of 2010 allowing users to share photos and videos.
  4. ^ "Instagram, LLC". OpenCorporates. April 7, 2012. Archived from the original on August 20, 2023. Retrieved August 20, 2023.
  5. ^ "Instagram, LLC Company Profile | Menlo Park, CA". Archived from the original on November 24, 2023. Retrieved October 17, 2023.
  6. ^ "Instagram Inc - Company Profile and News". Archived from the original on September 27, 2022. Retrieved October 17, 2023.
  7. ^ "Instagram Inc Corporate Profile | Brands, Media Spend, Headquarters, Addresses and Phone Numbers - Winmo". Archived from the original on October 31, 2023. Retrieved October 17, 2023.
  8. ^ a b "Instagram Stories is Now Being Used by 500 Million People Daily". Social Media Today. Archived from the original on November 3, 2020. Retrieved April 16, 2019.
  9. ^ "Instagram". Archived from the original on January 15, 2021. Retrieved November 28, 2023.

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